CAMPAIGN- Art Direction - WEB DESIGN - VIDEO
VOLKSWAGEN FINANCIAL SERVICES
2026
Goals, plans, dreams...
Whatever you want to call them, this year is when they start. And with Volkswagen Financial Services by your side, you finally have the push you need to make them real.
Whatever you want to call them, this year is when they start. And with Volkswagen Financial Services by your side, you finally have the push you need to make them real.
Sueña con Empezar a lo Grande
Dream of Starting Big
Brand Manifesto
VWFS wanted to be more than just a financial partner. They wanted to be the one that actually helps people follow through.
Working alongside Ogilvy's creative team, we built an online campaign around a simple but powerful idea: what if this year, your resolutions actually happened?
It started with a film. Nothing overly polished or branded, just an honest and quietly moving portrait of the gap between who we want to be and who we keep putting off becoming.
From there, people could choose one of 8 resolutions, each one paired with a vehicle from the group and brought to life as a beautifully designed card. A small but tangible commitment.
And because commitment needs follow-through, every participant received three reminder emails across the year, along with an invitation to a live session with an expert to help them stay on track. The whole point was simple: no more waiting for next January.
Working alongside Ogilvy's creative team, we built an online campaign around a simple but powerful idea: what if this year, your resolutions actually happened?
It started with a film. Nothing overly polished or branded, just an honest and quietly moving portrait of the gap between who we want to be and who we keep putting off becoming.
From there, people could choose one of 8 resolutions, each one paired with a vehicle from the group and brought to life as a beautifully designed card. A small but tangible commitment.
And because commitment needs follow-through, every participant received three reminder emails across the year, along with an invitation to a live session with an expert to help them stay on track. The whole point was simple: no more waiting for next January.
Video Campaign
Propósitos 2026: Sueña con Empezar a lo Grande
One Page Design
Sueña con Empezar a lo Grande
Linkedin Post
8 propositos. 8 cards. All created with AI, all designed for 2026.
CREDITS
Creative Director Alvaro Lens
Illustration Nano Banana
Art Direction William Maureil
Copy Writer Mar Rodriguez
Creative Director Alvaro Lens
Illustration Nano Banana
Art Direction William Maureil
Copy Writer Mar Rodriguez
© All Right Reserved. William Maureil
