Plastic is made to last forever but we use it for minutes, an incredible waste.

This is why during Geneva Motor Show we recycled every plastic waste generated in the SEAT stand.

We built a recycling station with a trash can, plastic filaments and a 3D printer to show how it works and print live a map of Barcelona as a giveaway for every guest.

And to let everyone know what we were doing, we created a video loop showing the never-ending cycle of recycling and how it can always be transformed into something new:
RETHINK - RECYCLE- REUSE - REPEAT!