„Move on up" was the central theme of the SEAT DEALER EVENT in June 2018 in Berlin, in the spirit of the Curtis Mayfield song "Move on up, toward your destination". Berlin was selected as an event location that represents a young, modern and urban lifestyle. A total of 2,400 dealers from 40 nations were attuned to the strategic reorientation of SEAT in "Kraftwerk" - a spectacular blend of a techno-temple and art space. The participants experienced a rich program with lectures, workshops and show elements. The absolute highlight was the launch of the new SUV "Tarraco" in combination with 12 new product launches.